Color Of The Week:Blue #001

Hello and welcome to the Color of the Week! This blog explains the psychological aspects of colors and this week we'll be focusing on blue.

Blue is a color usually preferred by men and a common favorite color. It's viewed as conservative and traditional because so many people like it and is viewed as a non-threatening color.

Blue is used in rooms sometimes as it's known to induce productivity however blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. Blue is often seen as a sign of stability and reliability. Businesses that want to project an image of security often utilize blue in their advertising and marketing efforts.

Blue can also create feelings of sadness or aloofness. Consider how a painting that heavily features blue, such as those produced by Picasso during his "blue period," can seem so lonely, sad, or forlorn.

Blue is one of the most popular colors, but it is one of the least appetizing. Some weight loss plans even recommend eating your food off of a blue plate. Blue rarely occurs naturally in food aside from blueberries and some plums. Also, humans are geared to avoid foods that are poisonous and blue coloring in food is often a sign of spoilage or poison.
Blue can also lower the pulse rate and body temperature.

Source: https://www.verywellmind.com/the-color-psychology-of-blue-2795815